As an in-house copywriter, I had the opportunity to understand a brand from the inside out. I refined my copy skills through every step of the writing process and observed 360 campaigns from concept to completion.
This time was my crash course in copywriting, where I cut my teeth working for various clients with different product lines. Nothing was off the table, from writing social media captions to styling and producing photoshoots.
I am fascinated by people—what drives them and shapes their behavior. For a brand to effectively connect with its audience, it must understand their mindset and create content that resonates with them. That’s where I come in.
BELLAMI Hair (2021—) | Copywriter |
Social Storm LA (2017—2021) | Lead Copywriter |
JP Communications INC (2017—19) | Lead Content Writer |
Fashion Institute of Design and Merchandising | 2013—14 |
Arizona State University | 2009—2013 |
Insert cards, brochures, magazines, signage | |
Media | Short videos, award presentation speeches |
Marketing | Launch campaigns, promotional campaigns, emails, social media |
Web | Landing pages, product description pages, banners, announcement bars |